IIM Ahmedabad Students Start a Marketing Podcast on 'Why Do Kids Buy'
IIM Ahmedabad students share insights into marketing to kids in their latest marketing podcast on YouTube and Spotify.
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Shweta Arora
- Aug 20, 2020
- 3 min
Which Brand Should Not Have Changed Its Logo?
The story of a brand losing its significance due to a change in its logo. Cartoon Network lost all its relevance among kids due to this.
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Shweta Arora
- Jun 4, 2020
- 5 min
25 Must-Follow Marketing Blogs for MBA Students in 2020
Best Blogs for MBA Marketing Students to read in 2020. The list of 25 best marketing blogs curated for marketing enthusiasts.
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Shweta Arora
- May 2, 2020
- 6 min
Top 10 Marketing Skills for getting into FMCG companies after doing an MBA from IIMs
This post reveals the top 10 skills that a person interested in marketing should acquire for jobs in FMCG after doing MBA from IIMs
16,7035
Shweta Arora
- Apr 3, 2020
- 6 min
How to get a Marketing Internship or Job at IIMs?
The most surprising realization dawned on me when one of the members of the blog texted me asking, "Is there a post on how to land a...
4,9375
Shweta Arora
- Mar 29, 2020
- 5 min
Ad Analysis: What is it and how it is done?
When I wrote a post about my hobby as a CAT aspirant, some members of the blog messaged me for a post on Ad Analysis. They wanted to know...
16,0855
Shweta Arora
- Jan 14, 2020
- 2 min
Best Marketing Books for Beginners
A list of the top 7 books one must read if interested in marketing & advertising: Marketing is my personal favourite, so it was extremely...
9,3230
Shweta Arora
- Jan 14, 2020
- 2 min
Kotler's Marketing Notes - 2
The second part of marketing notes from Philip Kotler's Book 'Marketing Management': Important Terms: Core Competency - Source of...
1,6390
Shweta Arora
- Jan 13, 2020
- 1 min
Kotler's Marketing Notes - 1
A series of notes from Philip Kotler's book - 'Marketing Management'. Important Terms: Prospect - the individual from whom the marketer...
3,3280
Shweta Arora
- Jan 12, 2020
- 2 min
Free Digital Marketing Courses with Certificates
Digital Marketing Certifications add a lot of value to your CV and increase your chances of getting hired for marketing internships and...
23,1064
Shweta Arora
- Jan 7, 2020
- 2 min
Sales & Marketing, SCM | Sunil Kumar Bose | Internship
Sunil Kumar Bose (28) has a PGDM in Marketing and Finance and is currently working with Union Bank of India. His rich work experience is...
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Shweta Arora
- Jan 7, 2020
- 1 min
Sales & Marketing | Vaibhav Dewani | Internship Experience
Vaibhav Dewani (24) is currently pursuing his PGDM from Apeejay School of Management and has come forward to share his internship...
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