IIM Ahmedabad Students Start a Marketing Podcast on 'Why Do Kids Buy'
IIM Ahmedabad students share insights into marketing to kids in their latest marketing podcast on YouTube and Spotify.
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Shweta Arora
- Aug 20, 2020
- 3 min
Which Brand Should Not Have Changed Its Logo?
The story of a brand losing its significance due to a change in its logo. Cartoon Network lost all its relevance among kids due to this.
7930
Shweta Arora
- Jun 4, 2020
- 5 min
25 Must-Follow Marketing Blogs for MBA Students in 2020
Best Blogs for MBA Marketing Students to read in 2020. The list of 25 best marketing blogs curated for marketing enthusiasts.
7,3290
Shweta Arora
- May 2, 2020
- 6 min
Top 10 Marketing Skills for getting into FMCG companies after doing an MBA from IIMs
This post reveals the top 10 skills that a person interested in marketing should acquire for jobs in FMCG after doing MBA from IIMs
17,3555
Shweta Arora
- Apr 3, 2020
- 6 min
How to get a Marketing Internship or Job at IIMs?
The most surprising realization dawned on me when one of the members of the blog texted me asking, "Is there a post on how to land a...
5,1685
Shweta Arora
- Mar 29, 2020
- 5 min
Ad Analysis: What is it and how it is done?
When I wrote a post about my hobby as a CAT aspirant, some members of the blog messaged me for a post on Ad Analysis. They wanted to know...
16,6505
Shweta Arora
- Jan 14, 2020
- 2 min
Best Marketing Books for Beginners
A list of the top 7 books one must read if interested in marketing & advertising: Marketing is my personal favourite, so it was extremely...
9,6970
Shweta Arora
- Jan 14, 2020
- 2 min
Kotler's Marketing Notes - 2
The second part of marketing notes from Philip Kotler's Book 'Marketing Management': Important Terms: Core Competency - Source of...
1,8610
Shweta Arora
- Jan 13, 2020
- 1 min
Kotler's Marketing Notes - 1
A series of notes from Philip Kotler's book - 'Marketing Management'. Important Terms: Prospect - the individual from whom the marketer...
3,6550
Shweta Arora
- Jan 12, 2020
- 2 min
Free Digital Marketing Courses with Certificates
Digital Marketing Certifications add a lot of value to your CV and increase your chances of getting hired for marketing internships and...
24,0734
Shweta Arora
- Jan 7, 2020
- 2 min
Sales & Marketing, SCM | Sunil Kumar Bose | Internship
Sunil Kumar Bose (28) has a PGDM in Marketing and Finance and is currently working with Union Bank of India. His rich work experience is...
8370
Shweta Arora
- Jan 7, 2020
- 1 min
Sales & Marketing | Vaibhav Dewani | Internship Experience
Vaibhav Dewani (24) is currently pursuing his PGDM from Apeejay School of Management and has come forward to share his internship...
4280
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